Just like in inbound marketing, the format and quality of the content you publish will make or break your chances of successfully building yourself as a social media influencer.
Decide on the format you’ll use when creating your content. It should be one through which you’re able not only to deliver valuable information, but also, express your personality and voice — which help add uniqueness to the content you produce for your target audience.
Part of developing an effective content strategy is giving your audience the right balance of informative content and personal content. Remember, one reason why people trust influencers is because they are relate-able.
One efficient way to do this is through the 5-3-2 principle: Out of every 10 posts you publish in your social media account, five of these should be valuable content written by someone else, three are educational and informative content you created yourself, and two should be posts about yourself.
Now, you may be thinking, “How will this help me become an influencer if half of the content I’ll be publishing is curated content?”
For starters, influencers are known for being able to provide valuable content to their audience. That includes sharing content written by others that they believe their followers will find useful.
More important, sharing content published by other influencers in your niche will help you slowly get their attention. As a result, it will be much easier to reach out to them and ask them to do the same for you later on.
If you need help discovering topic ideas for your content, try these resources.
Google Related Search Keywords
This is found at the bottom of the page after you search on Google. It lists down the most frequently used long-tail keywords used by your target audience when searching for content on the internet.
Answer the Public
Answer the Public is a website that gives you a comprehensive list of the different questions that are commonly asked around your chosen keywords, which you can then answer through your content.
Similar to Answer the Public, Quora gives you a list of different questions asked surrounding your selected keyword. The main difference between the two is that unlike Answer the Public, which offers you a list of questions based on search algorithms, the questions you find in Quora are those that were left explicitly by individuals currently facing a problem or challenge.
At the same time, Quora allows its members to leave answers to these posted questions. This gives aspiring social media influencers the chance to flex their muscles, and showcase knowledge on this topic — and, eventually, your niche.
Distribute your content.
No matter how great your content is, if you’re not getting people to see it and engage with it, it’s not exactly useful.
That said, it’s important that you carefully plan out when you’ll be publishing and distributing your content on social media.
The best time to post content on social media hugely depends on which social media channel you chose to use. This info graphic provides a detailed breakdown of the best days and times when to distribute content for each of the most popular social media networks.
It’s just as critical to know how to post your content on social media. While each social media channel has its own rules and guidelines, here are some general best practices that are applicable regardless on which social media channel you use.
Stick to one theme per social media channel.
Focusing on one specific theme for each of your social media channels allows you to give your followers a more holistic picture of who you are, what you do, and what you stand for. That way, you’re able to publish more diverse content while still keeping your profiles very sleek and cohesive.
More important, it helps you categorize the different types of content you publish. That way, your followers know which social media channel they’ll find the content they need from you.
Customize your message.
Even if you’re posting the same piece of content on different social media channels, always take the time to make sure that you customize the message you include in it. Not only does it make each of your posts more personalized, but as Aaron Haynes, founder of Fenix Pro points out, it prevents your followers from feeling like their being spammed on their social media feeds.
“You need to make sure that you tailor every single content you post caters to the wants and needs of your followers, whether it’s a regular post or a paid post,” he explains. “The worst thing is that they can report your account as spammy, which could mean the end of your social media influencer dream.”
Optimize posts for mobile.
The average person spends over three hours on his or her mobile device.
And within that time, 80% of it is spent on social media. That said, make sure that the posts you publish are just as appealing in mobile as they would be when viewed on desktops or laptops.