It’s important to pick the right social platforms where audiences with interests that align with your brand could engage with you. Two of the most prominent social networks where influencers are thriving in 2019 are Instagram and LinkedIn.
Aside from sharing the same target audience, being active in social media channels where the big influencers in your niche open the door for you to reach out to them, and even collaborate with them in the future.
Some social media channels like Facebook and LinkedIn allow you to post a diverse range of content formats while others like YouTube and Instagram only focus on providing users a specific content format.
That said, it’s vital that you select the social media channel that best suit the content strategy you’ll develop, which we will look into in the next section.
Regardless of which social media channel(s) you choose, remember not to go overboard with your selection. Stick to using two to three networks. Otherwise, you’ll be spreading yourself too thin, and will find it difficult to build your credibility and following.